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Search Engine Optimization(SEO)

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search engine optimization what is seo black hat white hat do follow backlinks no follow backlinks on page seo off page seo

SEO plays a leading role in ranking 1 on Google. Every blogger dream of ranking at the top of SERP. When you rank organically, you get organic traffic, which boosts your website ranking, and search engine optimization(SEO) play the leading role in it. Without SEO, your blog is like a body without a brain. If you don't do SEO of your website, then only a few or rare traffic come on your website.

What is SEO?

search engine optimization what is seo black hat white hat do follow backlinks no follow backlinks on page seo off page seo

SEO stands for search engine optimization.SEO helps in website for ranking top on SERP(search engine result page). SEO is the art of ranking, and the blogger who knows the art of SEO they get tons of traffic. More traffic means more money. A company like Amazon spend millions of dollars on their SEO. 

Google spends millions of dollars to improve its AI(Artificial Intelligence), and in the recent Google core update, BERT(2019) impact on Search rankings featured snippets. Due to this update, many people lost their blog traffic. Now, what is the solution to that problem? The answer is simple proper SEO.

Read also: How to rank number 1 on Google within a week?
Proper SEO is like a magic that boosts your ranking organically. It sounds good ya its dam good. Whenever you search a keyword on Google, it shows you tons of websites, but you can only open those websites that are ranking on 1 to 6 position on the first page of google.

That means the only thing that matters is ranking the top 6 on SERP for getting traffic on your website. If you are organizing on the 2nd page of Google, that means you get no traffic, and from an SEO point of view, your site is not ranking on Google. Now, what should you do?

On-Page SEO

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For the ranking point of view on-page, SEO is most important. Google gives more preference to on-page SEO for a ranking point of view.

What is on-page SEO?

On-page SEO techniques include internal links,  header tags (h1,h2,h3,h4,h5,h6), meta tags, image, alt text, title text, meta description, meta keywords, permalink and most important content. On-page SEO, also known as on-site SEO.

On-page SEO checklist


Content is the king. The most important thing for on-page SEO is content. When you write the content, try to write user-friendly content. During writing, the content adds keywords in the range. For finding the keywords use tools like ahref and semrush. They are also known as on-page SEO checker.

Start your content with a H₁ tag and finish your content with a H₆ title. A picture describes a thousand words. In every image, add Alt text, which is most important because google knows your image with alt text. Now, start internal linking keywords with your old articles. Internal linking boost your ranking.

Always remember to update your content after every 3 months because google continuously improves new content ranking.  The freshness of content is most important, and adding new content on an old post is the key to success. In meta description, try to edit more keywords.

The permalink of your blog post is one of the most searching keywords on google with low competition. Don't forget to set the location of your keyword where you want to rank. Speed optimization is essential for ranking. Use mobile-friendly and fully schema valid themes.

Off-Page SEO

search engine optimization what is seo black hat white hat do follow backlinks no follow backlinks on page seo off page seo

The second most important factor for ranking on top is off-page SEO.

What is Off-Page SEO?

search engine optimization what is seo black hat white hat do follow backlinks no follow backlinks on page seo off page seo

Off-page SEO techniques include backlinks, social media marketing, guest posting, comments backlinks, local SEO.

Building high-quality backlinks improve your domain authority(DA) and page authority(PA). Backlinks are the soul of off-page SEO.

Read Also: How to increase the domain authority of any website?

Build backlinks from higher DA site. Always check the spam score of the website before getting the backlinks for checking the spam score of any website go-to Moz.

Types of backlinks

1. Do follow backlinks
2. No, follow backlinks

Many bloggers think do-follow backlinks are important but that not right. If you only create do-follow backlinks, Google will blacklist your website because you're doing black hat SEO. If you make both do follow and no follow backlinks, then it boosts your ranking. Create 70% do-follow backlinks and 30% no-follow backlinks. These types of backlinks are part of white hat SEO.

White hat vs. black hat
search engine optimization what is seo black hat white hat do follow backlinks no follow backlinks on page seo off page seo


White hat


1. Useful, well-written content.
2. Natural links.
3. Content strategy.
4. On-page optimization.
5. Keyword research.
6. Focus on Quality.

Black hat


1. Cloaking and sneaky redirects.
2. Hidden text
3. keyword stuffing.
4. Link manipulation.
5. Irrelevant backlinks.
6. Comment spam.

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