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Why is Oribi a Better option than Google Analytics?

oribi analytics oribi vs google analytics oribi

 Everybody knows about Google Analytics. If you have a website or personal blog, you use Google Analytics for tracking your website. Is it a useful analytics tool? I am asking you. You think it is a helpful tool. Yes, you are right, but it is not the best tool available in the market. 

You don't believe me?

 Have you heard about Oribi?

oribi analytics oribi vs google analytics oribi

Oribi gets you insights to optimize your marketing efforts and drive conversions! Straightforward setup & usage, the right set of features, and a smart algorithm to do the heavy lifting for you.

Oribi starts with the onboarding process. If you want a web-analytics app that feeds you with a spoon, this is the right tool for you. Super simple and easy to set up, as web-analytics should be for people who are less data-savvy.

It helps you understand your visitors, optimizes your marketing efforts accordingly, and drive results. Oribi is built for you to do everything yourself - easily, headache-free, and without having to spend hours going through endless data and reports.

Once set up, Oribi automatically monitors your website and notifies you in case of essential changes in your data, such as traffic from specific channels, platform performance, and significant shifts in the number of conversions for your business goals.

Insights highlight where to focus on to increase your conversions, such as which marketing channel performs best, which button converts most, and which visitors are your best leads.

Landing pages, videos, blog posts, product pages... You can analyze and evaluate all your marketing content in seconds. Learn what works, focus on conversion drivers, and eliminate what only wastes your resources.

Quickly build funnels - even across domains. Pinpoint where you're losing visitors today and fix bottlenecks to convert more visitors into customers.

Follow individual visitors through your site and see every page they visit and every button they click. Understand how long each action takes them, filter for specific segments, and learn from your prospects.

See which marketing channels perform best for each of your goals - no need to shoot in all directions. Oribi helps you invest your marketing budget only on the media that really work for your business. And with the UTM feature, you can dive deeper into each campaign and newsletter.

And Oribi's Attribution shows you every touchpoint a customer had before converting to help you refine your content for each channel. Want to choose various Attribution models - also possible. Oribi users have full freedom of choice.

Want to share your excellent results with your boss or clients? Oribi's reports are fully designed, ready to export. You can add your logo, change the colors, include only positive results, highlight specific achievements - and even schedule your reports to be generated and sent on a steady base.

So what are you waiting for? Grab your Oribi free trial now? The best part is no credit card required.

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Forgot Google Analytics join Oribi

oribi analytics oribi vs google analytics oribi

Let's be honest - getting actionable insights from Google Analytics isn't easy. It was built for analytics experts with plenty of time and technical resources - unlike most of us.

Meet Oribi, the tool that helps you take the right data from your site and turn it into smart business decisions.

ACTIONABLE INSIGHTS: Stop drowning in endless reports! Oribi highlights what you should focus on and helps you translate your data into action.

NO DEVELOPERS: Being data-driven starts with the right events. With Oribi, you don't need the help of developers to get them. Track all events and key metrics - easily and code-free!

YOUR SINGLE SOURCE OF TRUTH: Counting results right is crucial to make the next decisions. Oribi is your objective, single source of truth - unrelated to Google. Start your free trial now.

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Comparison features of Google Analytics vs. Oribi:

oribi analytics oribi vs google analytics oribi

Event Building & Tracking:

 Oribi tracks everything automatically. Oribi was built for people who want to be data-driven without having to invest lots of time and money. 

Everything on your site is tracked automatically, unlimited, and without you having to do anything. Your time is better invested in understanding your visitors' behavior and optimizing your conversions.

Google Analytics requires some work.

You need tech support and a developer in your reach. If you want to track events, you have to define them manually, and changes on your site need to be updated in your GA account as well.

 Event Creation:

One of Oribi's unique characteristics is that it tracks 100% of the events on your website automatically. 

This means you no longer need to manually set up or code the interactions you want to track on your site.

Google Analytics only tracks page views automatically. To track button clicks, you have to define them manually by code or in Tag Manager. Events you didn't specify will not be tracked.

Data Tracking:

100% of your data is tracked with Oribi, without any limitations. See the full picture of what happens on your site.

Your data is sampled for a larger number of sessions, reflecting only an assumption of the number of visitors to your site.

Historical Data for New Events:

Oribi tracks everything from the moment your site is connected.

We let you look back in time for any event, starting at the moment Oribi was connected.

Events are only tracked once you create them manually.

Dynamic Tracking:

Each new or modified event on your website, such as a different button label or a new page, is automatically tracked by Oribi. It's that easy!

You will need to define new events manually to track them.

Actionable Insights vs. Raw Data:

Oribi is for everyone. Its focus is on increasing your results. 

Oribi highlights what requires your attention. It translates your data into actionable insights and helps you focus on what really matters.

Google Analytics was developed for experts.

To get actionable data, you need lots of tech support, the knowledge of what to look for and which questions to ask, and an understanding of GA's reports.

Traffic vs. Conversions :

Traffic is excellent - but it doesn't get you anywhere if your visitors don't convert. Oribi has everything you need to focus your efforts and optimize your conversions.

Google Analytics focuses on necessary traffic numbers, like Time on Site, Bounce Rate, etc.


Oribi scans your traffic, conversion goals, total pages, and primary visitor data, and pinpoints trends for you. If there's a change in traffic or in your direct conversions, Oribi also finds potential causes.

Comparing different periods is possible. You need to go over several reports, though, and will have to find trends yourself - or hire an analyst.


Oribi finds the most relevant insights in your data and highlights how to increase your conversions.

Only for the events, you have defined manually.


Oribi highlights the most critical data within your marketing channels, attribution, visitor journeys, etc. to help you make smart, results-oriented decisions.

Not available in Google Analytics. 

Individual Visitor Data:

Oribi lets you follow every step of your visitors. 

Oribi gives you access to single visitor journeys to follow every step of their experience, understand specific behavior within funnels or attribution, and identify prospects by their email addresses.

Google Analytics gets you limited access.

With Google Analytics, you get limited access to the journeys of individual visitors. You only see the pages someone visited.

Individual Visitor Journeys:

Oribi lets you follow every button click, form submission, and page visit across all sessions of individual visitors. Dive deeper into specific journeys and reveal behavioral patterns.

You can see the pages a visitor viewed. Events are only displayed if you have defined them upfront.

 Visitor Data for Funnels & Attribution:

In Oribi, you can follow the sessions of visitors who dropped out in essential steps of a funnel or represent an interesting attribution pattern. Understand what led them to it.

In Google Analytics, 1 visitor data is unavailable for attribution and limited to page visits within funnels.

Filtering by Events: 

Filtering for specific journeys empowers you to drill down into different segments.

 In Oribi, you can apply multiple filters, from the channels your prospects arrived from, the device they used, and the country they came from, to any event they have performed during any of their sessions.

In Google Analytics, you can filter journeys by a few basic metrics, such as the number of sessions and the average session duration.

 Email Tracking:

Identify your prospects by their emails to better understand specific paths.

Email Tracking is not available in Google Analytics. 

Funnels :

With Oribi, you can build any path you like.

Oribi's funnels let you build any path you want to look into. You can include any event or conversion goal as a step in your funnel, build funnels across domains, and filter for specific segments.

Google Analytics' funnels are limited.

Funnels are an essential part of optimizing your site for more conversions. In Google Analytics, you can only select page visits as your funnel steps. This leaves multiple blind spots for every button a visitor clicks.

Funnel Creation :

In Oribi, you can track your conversion funnel across all domains, such as landing pages, booking tools, etc.

In Google Analytics, you can only include page visits as steps in your funnel.

 Cross-Domain Funnels :

In Oribi you can, track your conversion funnel across all your domains, such as landing pages, booking tools, etc.

In Google Analytics, cross-domain funnels include a more advanced setup and are usually outsourced to agencies or Google Analytics experts.

 Funnel Filters :

In Oribi, you can filter your funnels to get deeper insights into the paths of different segments, such as visitors coming from Facebook or browsing from mobile.

Funnel Filters is not available in Google Analytics. 

Marketing Attribution :

Oribi gets you full attribution for any event. In most cases, your customers had several touchpoints before converting.

 With Oribi, you can finally identify and evaluate all touchpoints involved in any event a visitor performed on your site, whether it was defined or not.

Google Analytics displays limited attribution.

Google Analytics uses, by default, the last touch attribution model. It credits the last channel a customer used before converting, which is highly misleading when the customer used multiple channels. Different models are available only for pre-defined events.

 Default Model :

By default, Oribi reports the first channel through which a customer learned about your brand before converting on your site. If you want to see all touchpoints, look into Oribi's full attribution feature.

Google Analytics model only reports the last channel a customer used before converting on your site.

 Attribution Models :

With Oribi, you can look into any event and choose from different models and define your own model to attribute all touchpoints involved.

Google Analytics only available for pre-defined goals.

 Visitor Data per Touchpoint :

Oribi lets you look into the sessions of individual visitors to reveal interesting attribution patterns and learn from their behavior.

It is not available in Google Analytics.

Event Correlations :

Available and super easy to create in Oribi. 

Oribi's Correlations help you evaluate any content and find out how different events affect your conversions. You can now quickly answer your most burning questions, like "Are visitors who viewed the video on my homepage more likely to sign up?"

It is not available in Google Analytics. 

Reports :

Stunning, customizable, and auto-generated.

Oribi's reports are built for you, generated in a second, beautifully designed, easily shareable, and can be fully customized to make it look like your own report.

Necessary, standardized reports.

Google Analytics has standardized fundamental reports. You can only include a limited amount of metrics, and funnels cannot be part of the information.

The alternative is building reports yourself - which takes hours and often includes tons of frustration.

Creating Reports :

With Oribi, you'll have mind-blowing, sharable reports in a second. With the content, you decide to include.

 In Google Analytics, you get necessary, standardized reports.

If you want the reports to look different or include specific metrics, you'll have to build them yourself - taking hours of your day.

Customization :

 Oribi Change the design and make it look like your own report. Each section allows you to add a summary to highlight your achievements. You decide which metrics to include and which ones not.

Google Analytics shows necessary, standardized reports.

If you want the reports to look different or include specific metrics, you'll have to build them yourself - taking hours of your day.

White-Label Solutions :

In Oribi, it available without limitations.

It's your report. You can add any logo, change the colors, and make this report look like your own.

White-Label solutions are not available with Google Analytics.

 Sharing Reports :

In Oribi, you can export reports to PDF, share them straight from your account, or automate them to be generated and sent regularly.

Only necessary sharing reports are available with Google Analytics. 

24/7 Support :

In Oribi, you have your personal conversion expert.

You get a dedicated conversion expert, available to answer your questions and show you nifty tricks and hacks to optimize your conversions.

No support is available with Google Analytics. 

Now, you know why Oribi a better option than Google Analytics? So, what you think to grab your Oribi free trial now.

Oribi Free Trail

Most asked question:

But, Google Analytics is free.

oribi analytics oribi vs google analytics oribi

Google Analytics offers a freemium version - but the costs go far beyond a monthly fee.

Critical for any successful marketing strategy is to have the right information. 

With Google Analytics, you have to know precisely what you want to track, you will always depend on tech support and developers for setup and updates, and you need to translate the raw data into actionable insights - or get an analyst to help you with that.

 That's a lot of time and money you need to invest in making smart decisions.

The other issue is that Google Analytics only includes fundamental, traffic-oriented metrics. It doesn't tell you which actions drive your conversions, how to allocate your budget right, and what you need to do to optimize your site. 

The right metrics can take your business to the next level. It shouldn't be limited to enterprises.

That's why we've built Oribi. It's the power behind your subsequent strategic actions.

 With Oribi's insights, you can easily cut advertising costs spent on the wrong channels, stop wasting time writing content that doesn't convert, uncover where you lose most visitors, and optimize your site for more conversions.

Now all of your doubts are clear. Don't waste your precious time to start your Oribi free trial.

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What Neil Patel tells about Oribi?

Oribi Pricing List:

For Business($300per month):

What you get?
  •  Personal Insights Emails
  • 1 Year of Data History
  • Custom Events Support
  • Monthly Optimization Call
  • Get 5% off use coupon code techtofacts
For Ecommerce($350 per month):

What you get?
  • Revenue Integration
  • Personal Insights Emails
  • Monthly Optimization Call
  • 1 Year of Data History
  • Custom Events Support
  • Get 5% off use coupon code techtofacts
For Agency($650 per month):

What you get?
  • Multi-Domain Tracking
  • White Labeling
  • Advanced Custom Reports
  • Monthly Optimization Call
  • Custom Events Support
  • 1 Year of Data History
  • Get 5% off use coupon code techtofacts

Frequently asked questions:

What does the trial include?

You'll get to try everything Oribi offers - all the features you need to optimize conversions on your website. Entirely for free and with no credit card required.


You know the answer, who is the winner. Oribi beat Google Analytics in every feature. Choose the right analytics tool for your business. So be smart be updated switch from Google Analytics to Oribi now.

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