What is Marketing?

Marketing is the most powerful word to promote anything. Marketing is not all about selling. So, what is marketing? Many people say marketing is art for selling something to someone but it's wrong. This is an incomplete definition of marketing so what is the complete definition😕? Positioning and offering better than the competitor is called marketing. In simple words, Advertising and Promoting the product better than your competitor is called Marketing.

Let take the example of Samsung and the iPhone. There are only two brands that dominate the smartphone market. Some think the iPhone is superior while others think Samsung is superior.

For those who think the iPhone is better them iPhone positioning is better. Assume that all brands are standing in a queue. So the positioning is at which place they are standing. The positioning and offering mean services of an Individual brand. iPhone gives you calling services, particular processors or whatever like camera and Samsung can giving you the same thing. Ultimately you will use the phone for calling purposes or using social media platforms or playing PUBG.

So what's happening here. They are playing with your brain. So, I choose Samsung, iPhone, One Plus, Realme, MI. Here I choose Samsung because the Samsung camera is the best. After all, the company plays with my mind. So all this myth is created by the marketers they are playing with your mind.

Marketing Objectives:

1. Sell more.
2. Build Customer Loyalty.
3. Increase Visibility.
4. Brand Awareness.
5. Build Good Relationships.
6. Educate the market.
7. Engage employees.
8. Target Refining.
9. Marketing Strategy.
10. Reporting.

Types of Marketing:

1. Direct and Indirect Marketing.

2. Relationship Marketing.

3. Diversity Marketing.

4. Vector Marketing.

5. Outbound Marketing.

6. Digital Marketing.

7. Interactive Marketing.

8. UnderCover Marketing.

9. Internet Marketing.

10. Inbound Marketing.

11. Network Marketing.
12. Guerilla Marketing.

Marketing Strategy:

Marketing Strategy is a long-term approach to a marketing plan with the fundamental goal of achieving sustainable competitive advantage. In simple words marketing strategy define how an organization reaches its predefined smart goals. A good marketing strategy incorporates what you know about how your business fits into the market. Marketing Strategy refers to the business overall a simple plan. The small steps play an important role to succeed in business. Marketing strategy informs the marketing plan. Build your market plan template to complete your marketing strategy.