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6 Business Tools to grow your brand

Business Tool

So you’ve got a fabulous business idea – but now you’ve got to get it out into the world.

The world is a big place, fortunately, and you’re bound to find a thriving audience if you know how to reach them. Less fortunate, the internet is also a big place, and it’s easy to get lost amidst all that noise if you don’t take the right steps.

Of course, no one blog post can teach you everything you need to know about building a successful company from the ground up. What can we do, though? Give you the inside scoop on six of the most important tools you’ll come across in your entrepreneurial life. Take a look.

#1 Tailor Brands

Starting a new business is not easy. There are a lot of steps involved from logo design to web design to setting up the right business structure. And this is where Tailor Brands can help, they provide a platform that enables people to launch a business from scratch. 

In addition to business entity formation and logo design, there are other branding steps any good business must take. Tailor Brands is an all-in-one tool that also includes:

  • Making a business card, both physical and digital
  • Purchasing a domain name
  • Setting up a website
  • Getting a business-only email account
  • Listing your business on Google, Yelp, and other platforms
  • Nailing an SEO strategy
  • Setting up your books for accounting and tax success

… and more. Let’s take a closer look at some additional important tools you’ll want to consider.

#2 Fresh Books

Accounting is hard, no doubt about it. But with today’s wealth of online tools, it’s no longer impossible for every Everyperson to do the job without hiring a professional accountant. While that’s a great step to take once you have the income, it’s out of reach for many small businesses – which is where FreshBooks comes in.

This cutting-edge accounting software takes care of every single aspect of bookkeeping a small business could need (or even a large one). From invoicing to expense tracking, projects to payments, and reporting to accounting, you have all the tools at your fingertips to meet regulations and keep your business in the black.

Even better, it’s available on both desktop and mobile, so you have access to your finances 24/7, from anywhere with an internet connection. Ditch the Excel spreadsheets, expensive QuickBooks account, and any other outdated services you’ve been using, and make the switch today.

#3 Mailchimp

No one needs to tell you that email is still a critical marketing tool. It accomplishes a wealth of goals for businesses the world over, including:

  • Staying on your clients’ and customers’ radar
  • Letting them know about new products or services
  • Alerting people to specials and sales
  • Cross-selling and upselling
  • Taking surveys and asking questions
  • Making the most of the holidays for connection or sales
  • Sending invitations to important events
  • Rebranding

These are only a few of the uses to which you can put a good email list, which is where Mailchimp comes in. One of the OG email marketing services, it combines the best of tried-and-true technologies with the latest features.

Not only is it endlessly customizable in terms of layout, design, linking features, browser compatibility, and more, but you are also safer using a longstanding email service. That way, you get the best of functionality with legal protection such as GDPR compliance and security protocols.

What other Reads?

#4 Intercom

Live chat is no newbie to the business world, either. Do you know those little boxes that pop up when you visit a website? Or the little question marks or text icons in the lower corner of a business’s homepage? Those are both elements of live chat, which gives visitors the immediate opportunity to engage on a meaningful level with the business – without waiting for a callback or email reply.

Wondering whether live chat is worth it? Statistics say yes. For instance, “79% of businesses say offering live chat features has positively impacted sales, revenue, and customer loyalty” and “Adding live chat to your website can improve conversions by 12%.” It also has the potential to save you money, resolve problems much more quickly, and meet the consumer expectation of a lightning-quick reply.

Intercom offers a three-pronged approach to live chat:

  • Support: This is your traditional feature to help customers who have come to your website with a question or problem. Intercom quickly connects the consumer with resources or a physical person who can deal with the issue in real-time.
  • Engage: Some customers don’t have an immediate problem, but rather have pain points your business can address. In that case, live chat is a great way to get them where they need to go. It is responsive, recognizing when visitors come back for another visit, if they’ve already purchased something, and so forth. Engagement tools majorly up onboarding success.
  • Convert: Want to turn as many of your website visitors into customers as possible? Live chat services like Intercom are easily tooled to market your products for you while helping your customers get what they need.

#5 Google Analytics

Data is everything in today’s interconnected world. Happily, there are some very easy ways to put data to work for you.

One of them is the gold standard, Google Analytics. This simple-to-use but incredibly powerful desktop engine helps you navigate your competition, gather insights on your customers’ buyer journeys, then plug those insights into your own marketing plan.

  • Analytics lets you perform such actions as:
  • Measure where your traffic is coming from
  • See how users interact with your different types of content
  • Create website goals and craft marketing campaigns to meet them
  • Measure revenue and otherwise gauge your digital marketing efforts
  • Integrate with an Ads account, then measure ad performance
  • Tap into audience demographics around the world
  • Compare results by different online channels, such as the search function or YouTube

Like many of the tools discussed here, that’s just the beginning. Businesses that use Analytics have the information they need to outclass the competition every time, and it’s never too late to join the club. Considering it’s free, there’s no reason not to start today.

#6 Click

With distinct Lord of the Rings echoes, ClickUp purports to be “One app to replace them all.” ClickUp reduces the need to manage a thousand apps on your desktop or phone. Instead, you can find task lists, online documents, chat, goals features, and more, all within a single user interface.

It’s like a customer resource management system, only for your business’s to-do list. And with more than 10,000 reviews, you can trust it’s worth its weight in gold.

If you’re just getting started and don’t want to rack up expenses, try the free version. While it’s best for personal use, it will give you a good feel of whether or not this tool is for you. From there, you can move on to their tiered pricing structure, which is still extremely affordable – starting at just $5.

Intentional Approaches to Excellent Tools

Now, don’t feel the need to incorporate every one of these tools into your business all at once. Doing so will take time and effort, and if you don’t take your time, you’ll simply burn out.

Instead, choose one tool with which to begin. For instance, if you have not yet launched a business, incorporated it to protect yourself legally, and gotten a logo, you’ll likely want to start with a tool such as Tailor Brands. Ditto if you need a rebrand.

If you’re further along in your business process, however, then a tool such as MailChimp or Intercom might feel more suitable to your current station. Whatever the case, be intentional and you’re bound to see business success – today and every day.

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